Making the transition from the previous logo that was traditional and stern to depict mainly our professional registration and quality assurance roles, the new brand represents a modern, vibrant and dynamic look and feel to illustrate the new role and strategy of SABPP.   However, SABPP still ensured that the new brand integrates its two major roles, and that is quality assurance of learning according to our SAQA mandate as an ETQA, but also the standard-setting role of the HR professional body.  The tagline “setting HR standards” encompasses both the professional body and learning quality assurance roles of SABPP.  In terms of our new growth model, the “SA” now represents a stronger focus on Southern Africa as a region in view of the increased interest from HR professionals in neighbouring countries such as Lesotho, Namibia, Botswana, Zimbabwe, Swaziland.  In time, and building on relationships currently being established the SA may even constitute Sub-Saharan Africa.  Thus, we are celebrating our South African focus, but extending our footprint much wider, while also being mindful of a growing number of South African expatriates and other professionals continuing doing excellent HR work throughout the world.

Building on the historic colours, the new colour coding is remarkably similar to celebrate our heritage, yet the colour palet is repositioned in a new and refreshing way to highlight a dynamic approach to transforming the SABPP brand.